By Lawrence Black,Hugh Pemberton

ISBN-10: 0754635287

ISBN-13: 9780754635284

ISBN-10: 1138247529

ISBN-13: 9781138247529

in the course of an election speech in 1957 the leading Minister, Harold Macmillan, famously remarked that 'most of our humans have by no means had it so good'. even if taken out of context, this word quickly got here to epitomize the feel of elevated affluence and social growth that was once known in Britain throughout the Nineteen Fifties and Nineteen Sixties. but, regardless of the popularity that Britain had moved clear of an period of rationing and shortage, to a brand new age of selection and many, there has been at the same time a parallel feeling that the state was once in decline and being economically outstripped by way of its overseas opponents. when the research of Britain's postwar background is a well-trodden direction, and the ambiguity of absolute development as opposed to relative decline a lot debated, it truly is right here approached in a clean and worthwhile approach. instead of highlighting monetary and commercial 'decline', this quantity emphasizes the great impression of emerging affluence and consumerism on British society. It explores a variety of expressions of affluence: new customer items; moving social and cultural values; alterations in renowned expectancies of coverage; transferring well known political behaviour; altering attitudes of politicians in the direction of the citizens; and the illustration of affluence in pop culture and advertisements. through concentrating on the common cultural effects of accelerating degrees of consumerism, emphasizing progress over decline and spotting the emerging criteria of dwelling loved through such a lot Britons, a brand new and interesting window is opened at the complexities of this 'golden age'. Contrasting starting to be shopper expectancies and calls for opposed to the anxieties of politicians and economists, this e-book deals all scholars of the interval a brand new viewpoint from which to view post-imperial Britain and to question many traditional ancient assumptions.

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An Affluent Society?: Britain's Post-War 'Golden Age' Revisited (Modern Economic and Social History) by Lawrence Black,Hugh Pemberton


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